s2s os
the soultosoul operating system
our framework for building products that ship, teams that thrive, and systems that scale.
1. outcome definition
before touching code, we answer: what are you actually trying to achieve? what metrics prove success? which features move the needle? what's the minimum to validate assumptions?
2. architecture first
design complete systems from day one. data layer, internal tools, support surfaces—not extras, essentials. systems that read cleanly, scale naturally, survive time.
3. 90/10 engineering
ai handles 90% of mechanical work. humans own the 10% that matters. this is the paradigm that makes us 3x faster without the 95% ai failure rate.
4. ego-squeezing process
identify where ego—not business reality—drives decisions. "i think we should build x" becomes "what business outcome does x achieve?" personal preferences and stakeholder politics get navigated around with data and outcomes.
5. team wellbeing infrastructure
build teams that thrive, not just teams that ship. focus time protection, workload management, accommodation infrastructure, sustainable workflows. this isn't hr fluff—it's engineering infrastructure for human performance.
6. continuous delivery
ship early, ship often. measure impact. iterate based on real user behavior, not opinions. product & engineering processes that enable continuous delivery without burning out the team.
this is the operating system that powers everything we build.
it's not proprietary. it's not secret. we share it openly because we believe the world needs more products built this way.