The bigger vision
Teams like ours are designing the products our kids will use in fifteen years. We want to build the ones they will be glad they used.
What we believe
- 1
Technology should leave the people who use it better off
- 2
Software should give people more control over their own choices
- 3
Products should respect your attention
- 4
You build real connections in person, IRL
- 5
AI should work for people, negotiating and coordinating on their behalf
- 6
Small, focused teams with AI assistance outperform large traditional teams
- 7
We would rather stay bootstrapped and lean than take VC money and grow bloated
We also think these beliefs make good business. Over the next decade we expect people to pay for products built with a clear intention, and to leave the ones built for engagement metrics.
Building products
people need
We want to build products that start from a real problem, use as little energy as they can and put the people using them first. Monetisation comes second.
Today most VC money flows to other kinds of products, so ideas like these often go unfunded. We expect that to change, and we think it should.
If you are an engineer, founder or product leader, you help decide what the next generation of products looks like, and you can build things your kids will be glad you made.
In the lab
These are early products of our own. We build them the 90/10 way, the same as we'd build yours.
THERE
In progressFocus rooms and standups, in person
Structured two-hour focus sessions and ten-minute standups in Lisbon. You book ahead, show up and do deep work alongside people doing the same.
We are building toward its first flagship cohort.
Visit site: THERE (opens in a new tab)
THESIS
In progressPut money behind your own opinion
Backers fund individual product experiments by a solo founder, and the founder publishes each result, win or lose, within 30 days.
Pilot live with direct payments to founders.
Visit site: THESIS (opens in a new tab)
PRODUCT HANDS
In progressYour agent writes the code and a human checks that it works.
AI agents run the automated tests, and a person checks the product on a real device before you ship.
MVP live, matching AI-built code with human verifiers.
Visit site: PRODUCT HANDS (opens in a new tab)
The agency funds
the mission
Our client work pays the bills, and it also pays for the products we think should exist.
Client projects fund the lab.
Because the paid work covers us, we can also say yes to some projects for their impact alone.
Core philosophy
People lead the engineering, and AI makes them faster.
- 1
Intention-anchored
Before anyone writes a ticket, we sit down with the outcome you need and the state your business is in. A feature earns its place when it moves a result you can measure.
- 2
AI accelerates, humans guide
We hand the repetitive 90% of the work to AI, and that is where the speed comes from. Our engineers own the architecture, the security and the business logic, and they check every output before it ships.
- 3
Clean, typed, durable
Typed code, written so the next engineer can read it, and still working after you have grown. We build the data layer and the internal tools on day one, because your team will need them.
- 4
Built around people
We design workflows that let your team focus on the work it is good at. We work inside your business, in your tools and your channels.